Avid Learner, Los Angeles Social Media Consultant,

Within every marketing campaign one should leverage both an online and offline presence as many campaigns don’t include an offline one. An offline campaign brings another angle, another trusting source for your customer/fan which can ultimately lead to ROI.

One needs to look at every opportunity to market their product, or brand. Do thorough research within you niche and look for any possible avenue to create a relationship within your vertical.

Does one forget that Yelp builds its community offline before it grew online? One of the hardest things to do online is to build an online community. Therefore, if you start to establish a offline community  when you launch your startup or site you’re already one step ahead of the game.

Another great example to demonstrate the power of offline is within the sport’s vertical. I run a sport’s blog: FormerTrojans.com and every year during football season my traffic goes thru the roof. Yes, you might say it’s due to the simple fact that football season is in full swing, but one also has to realize that sport’s communities are being build and reestablished between families, friends, and co-workers. These communities talk sports and give them the urge to search google for the keywords: “usc trojan football” or visit my blog organically if they have been to it before.

The success of Kogi and other trucks is due to their offline present. They’re not attempting to create a huge relationship online, but their main market is offline. It’s a different monster and only use the Twitter platform to communicate to their offline community.

Foursquare is a must for local businesses.
It’s a huge opportunity to drive new customers that just so happen to be in your area.

Foursquare is not enough scale for big companies (Carl’s, Hardee’s ) to be on.
Is Foursquare just a trend or is it here to stay?

Result- Carl’s & Hardee’s will create their own app with foursquare integration.

Social Media –> Engage, Engage and Engage the user.

Create an editor calendar.

Use region brands

Specials for certain cities.

Users are always looking for an exchange of value for time.

What are you giving them for their time? –> Make it an emotional connection

Every Social Media campaigns is different.

1.) Problem—> Solution
2.) Tools –> What could you use to make this campaign work?
3.) Customer –> Evangelist

With experience, you can overcome your social media road blocks. Learn to adjust your campaign based on the results.

Key Question: What is the super bowl ad of the digital world?

Twitter Etiquette

(1) Link to great content. Content is king.  Don’t post three straights tweets. It will seem bot-like, and may create your followers to unfollow you.

(2) Upload pictures of self-thoughts, location, or favorites items. This gives your followers a better picture of the Twitter user’s personality.

(3) Retweet other follower’s great content. This is probably one of the most important traits one can do in the Twitter world since it does two things:

First off, it demonstrates to your followers that you’re reading their tweets. Secondly, it shows the readers that your clicking on their links and consider it Retweet worthy.

(4) Post links to videos of the company employees. Maybe, a Happy Holidays greeting video?

(5) Don’t just spam links to your blog.

(6) Reply to your following tweets. By replying to their tweets, they’re more inclined to read, retweet, and click on the links within your tweets.

(7) I take an approach to reply to 8-10 tweets a day, and retweet 2-3 tweets a day.

(8) Retweet when someone adds you to their Follow Friday or gives you props on Twitter.

(9) Best time to tweet content between 8am-12 pm EST

(10) A Twitter account should have more following than followers.

(11) Rather than posting a link to a blog post, post the link to Digg, or Stumbleupon and this will create traffic thru these social marketing sites.

(12) Remember once again, reply, and retweet more than tweeting.

(13) Treat someone on Twitter in the same manner as one would in real-life.

(14) Be creative and have fun.