Yelp and Kogi success secrets
Within every marketing campaign one should leverage both an online and offline presence as many campaigns don’t include an offline one. An offline campaign brings another angle, another trusting source for your customer/fan which can ultimately lead to ROI.
One needs to look at every opportunity to market their product, or brand. Do thorough research within you niche and look for any possible avenue to create a relationship within your vertical.
Does one forget that Yelp builds its community offline before it grew online? One of the hardest things to do online is to build an online community. Therefore, if you start to establish a offline community when you launch your startup or site you’re already one step ahead of the game.
Another great example to demonstrate the power of offline is within the sport’s vertical. I run a sport’s blog: FormerTrojans.com and every year during football season my traffic goes thru the roof. Yes, you might say it’s due to the simple fact that football season is in full swing, but one also has to realize that sport’s communities are being build and reestablished between families, friends, and co-workers. These communities talk sports and give them the urge to search google for the keywords: “usc trojan football” or visit my blog organically if they have been to it before.
The success of Kogi and other trucks is due to their offline present. They’re not attempting to create a huge relationship online, but their main market is offline. It’s a different monster and only use the Twitter platform to communicate to their offline community.