Category Archives: YouTube

How to Market for Mobile Phones

youtube

Are you missing out on an endless amount of profits just because you’re not using online video on mobile devices?

More than 1 billion unique visitors go to YouTube each and every single month to watch videos – and over 25% of that global traffic comes from mobile devices. Over 1 billion views every single day occur on YouTube mobile (the app designed for the iOS, Android, Windows Phone, and BlackBerry operating systems) – an apt that is available on literally hundreds of millions of devices all over the world.

Yes, we are talking about billions here. Every. Single. Day.

Wouldn’t you like to put your business in front of those people – or at least a significant portion of those people – and drive into your web platforms in an effort to turn them from viewers to prospects to customers?

You wouldn’t be alone.

Online video marketing has absolutely changed the face of mobile advertising and marketing forever

While YouTube and other video sites used to be the sole domain of desktops and laptops (simply because wireless networks didn’t have the kind of bandwidth and infrastructure to support high-definition video), this has changed dramatically in the last few years. Traffic from mobile devices just to YouTube alone tripled in 2011 – and has continued to rise and jump each and every single year afterwards.

To say that there is an online video marketing bubble occurring would be the understatement of the century – and the odds are you are not leveraging this opportunity and the way that you should.

vine-mobile-phone

 

However, YouTube isn’t the only one kicking up a tremendous amount of online video noise – Vine has become a number one social media network across mobile phones faster than anyone has ever anticipated

The odds are fantastic that you’ve never even heard of maybe the most popular social media network exclusively on mobile devices before – and that’s a shame. Vine has quickly established itself as one of the most effective methods of sharing online videos from user to user, creating quick clips from content and disseminating it across a number of mobile devices (and traditional devices as well) inside of the blink of an eye.

And still nobody is really talking about it.

However, that’s both a good news, bad news situation – so long as it continues to fly under the radar a bit you should be able to jump in on the ground floor and maximize the Vine platform for your own marketing methods before your competition even knows what hit them.

The truth of the matter is that most people are ignoring online video even though they probably contribute a significant amount of those unique views of themselves – simply because they don’t understand fully of the power at their fingertips

The most perfect way I can illustrate the power of online video for any business person who is serious about increasing their effectiveness and sales dramatically is to ask you whether you would rather read a book about something you were tremendously interested in or if you would watch a movie, documentary, or TV series about the same thing.

If you are anything like 99.9% of the population (and this is no knock against the bookworms – I happen to be one of them) your first thought went to the video. Our entire culture is it inundated with video across all different kinds of technologies and spectrums, and the moment that you start using video yourself in your marketing you’ll be able to cut through the clutter and junk that is holding back your advertising and explode your results faster than you have ever anticipated before.

 

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4 Videos that will change your life

In no particular order:

httpv://www.youtube.com/watch?v=vmG9jzCHtSQ

httpv://www.youtube.com/watch?v=6paItEm2AF4

httpv://www.youtube.com/watch?v=cRMogDrHnMQ

httpv://www.youtube.com/watch?v=5fsm-QbN9r8

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Ultimate Social Media Case Studies List-2010 Edition

This list is an ongoing project that will attempt to find all the most recent social media case studies and place them in one big pot of gold (pun intended). If you have any suggestions for any case studies that should be added, please leave them in the comment section.

In No Particular Order:

1.) Coke and Dr.Pepper- Facebook Campaign

2.) Tourism Queensland-  Best Job in the World

3.) Small Business- Social Media Trends

4.) How Social Media Drives New Businesses

5.) Cold Stone-Social Media Case Study

6.) Papa Johns- Social Media Case Study

7.) Kmart-Social Media Case Study

8.) USA Network-Social Media Case Study

9.) Clorox-Social Media Case Study

10.) LG- Social Media Case Study

11.) Coke’s Twitter Campaign

12.) Old Spice- Social Media Case Study

13.) Haboo- Social Media Case Study

14.) Wildlife Interactive-Social Media Case Study

15.) Burberry-Social Media Case Study

16.) Twitter for Small Businesses

17.) Jet Blue- Social Media Case Study

18.)Boston Celtics-Social Media Case Study

19.) Vitamin Water-Social Media Case Study

20.) Chef  Zov Karamardian-Social Media Case Study

21.) Piper Aircraft- Social Media Case Study

22.) 4Food-Social Media Case Study

23.) 6 Airlines Industry-Social Media Case Studies (pdf)

29.) Inte-Facebook-Social Media Case Study

25.) Ben and Jerry’s-Social Media Case Study

26.) Disney Sorcerer’s Apprentice Twitter Case Study

27.) Xerox-Social Media Case Study (vimeo)

28.) Barbie Foursquare-Social Media Case Study

29.) Cisco-Social Media Case Study

30.) GE-Social Media Case Study

31.) Wyham Hotel-Socal Media

32.) Kodak-Social Media Case Study

33.) V-8 Fusion Facebook-Social Media Case Study

34.) Starbucks-Social Media Case Study (vimeo)

35.) Dreamfield’s Pasta-SociaL Media Case Study (vimeo)

36.) Lego’s Social Media Case Study (vimeo)

37.) Proctor and Gamble-Social Media Case Study (vimeo)

38.) Texas Instrument-Social Media Case Study (vimeo)

39.) Domino’s Social Media Case Study (vimeo)

40.) Turbo Tax-Social Media Case Study (vimeo)

41.) U.S. Navy- Social Media Case Study (vimeo)

42.) Sharpie- Social Media Case Study (vimeo)

43.) Rubbermaid-Social Media Case Study (vimeo)

44.) UPS-Social Media Case Study (vimeo)

45.) Home Depot-Social Media Case Study (vimeo)

46.) US Coast Guard-Social Media Case Study (vimeo)

47.) H.R Block-Social Media Case Study (vimeo)

48.) Yoplait-Social Media Case Study (vimeo)

49.) Arcade Fire-Social Media Case Study

50.) European Flooring Twitter-Social Media Case Study

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ReadWriteWeb Community Manager-Online Video Resume

So I saw an online position for Community Manager at ReadWriteWeb and decided to create this video in response:

httpvh://www.youtube.com/watch?v=jVWzRdK_G6Q

One always has to wonder how to express themselves online and this is my attempt to express my personality thru an online video. If I could only do it again, I would go on camera and express my personality more as one would be able to my actions and non-verbal communication.

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Social Media Advertising Consortium LA Salon Notes

Foursquare is a must for local businesses.
It’s a huge opportunity to drive new customers that just so happen to be in your area.

Foursquare is not enough scale for big companies (Carl’s, Hardee’s ) to be on.
Is Foursquare just a trend or is it here to stay?

Result- Carl’s & Hardee’s will create their own app with foursquare integration.

Social Media –> Engage, Engage and Engage the user.

Create an editor calendar.

Use region brands

Specials for certain cities.

Users are always looking for an exchange of value for time.

What are you giving them for their time? –> Make it an emotional connection

Every Social Media campaigns is different.

1.) Problem—> Solution
2.) Tools –> What could you use to make this campaign work?
3.) Customer –> Evangelist

With experience, you can overcome your social media road blocks. Learn to adjust your campaign based on the results.

Key Question: What is the super bowl ad of the digital world?

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