Avid Learner, Los Angeles Social Media Consultant,

Within every marketing campaign one should leverage both an online and offline presence as many campaigns don’t include an offline one. An offline campaign brings another angle, another trusting source for your customer/fan which can ultimately lead to ROI.

One needs to look at every opportunity to market their product, or brand. Do thorough research within you niche and look for any possible avenue to create a relationship within your vertical.

Does one forget that Yelp builds its community offline before it grew online? One of the hardest things to do online is to build an online community. Therefore, if you start to establish a offline community  when you launch your startup or site you’re already one step ahead of the game.

Another great example to demonstrate the power of offline is within the sport’s vertical. I run a sport’s blog: FormerTrojans.com and every year during football season my traffic goes thru the roof. Yes, you might say it’s due to the simple fact that football season is in full swing, but one also has to realize that sport’s communities are being build and reestablished between families, friends, and co-workers. These communities talk sports and give them the urge to search google for the keywords: “usc trojan football” or visit my blog organically if they have been to it before.

The success of Kogi and other trucks is due to their offline present. They’re not attempting to create a huge relationship online, but their main market is offline. It’s a different monster and only use the Twitter platform to communicate to their offline community.

So I saw an online position for Community Manager at ReadWriteWeb and decided to create this video in response:

One always has to wonder how to express themselves online and this is my attempt to express my personality thru an online video. If I could only do it again, I would go on camera and express my personality more as one would be able to my actions and non-verbal communication.

Social Games- Everyone is playing—> Mom, Grandma, Dad, Teens, etc..

Diverse Age- 18-50 year’s old.

Everybody is on Facebook.

Key

(1.) Invite your friends

(2.) Make the game competitive (Competition amongst friends)

“Game friends”

May it be thru Mobsters or Sorority Girls.

Female > Male in playing social games

Revenue $$$$

Buy items to build best empire.
“Exclusive items”
show-off
limited
customization
bragging rights

New week, new item for sale—> keeps user engaged

5% carry the game

30 minutes a day to conform you

Games needs to appeal to you

couple minutes a day, easy, simple, fun.

lowest common denominator.

Biggest Facebook like group–>Mafia Wars and Poker game.

Spilt between 50% credit cards and 50% CPA

Direct cc from CPA

(1.) Tryout before cc
(2.) Space grows and better payment methods

FB Credits—> Will it land?

(1) Premium items—> FB credits

(2) FB Credits –> Buy
Farmville Bucks–>FB Credits

Key—>Free impressions if you share with friends.
New Items
New Level
New Character

So many ways to engage with users since they’re always on Facebook.

Be on the lookout for Google T.V. in the fall

Success Guide

1. Share & Connect with friends

2. Scale-easy to play and understand

3. Graphics–> Simple

Twitter Etiquette

(1) Link to great content. Content is king.  Don’t post three straights tweets. It will seem bot-like, and may create your followers to unfollow you.

(2) Upload pictures of self-thoughts, location, or favorites items. This gives your followers a better picture of the Twitter user’s personality.

(3) Retweet other follower’s great content. This is probably one of the most important traits one can do in the Twitter world since it does two things:

First off, it demonstrates to your followers that you’re reading their tweets. Secondly, it shows the readers that your clicking on their links and consider it Retweet worthy.

(4) Post links to videos of the company employees. Maybe, a Happy Holidays greeting video?

(5) Don’t just spam links to your blog.

(6) Reply to your following tweets. By replying to their tweets, they’re more inclined to read, retweet, and click on the links within your tweets.

(7) I take an approach to reply to 8-10 tweets a day, and retweet 2-3 tweets a day.

(8) Retweet when someone adds you to their Follow Friday or gives you props on Twitter.

(9) Best time to tweet content between 8am-12 pm EST

(10) A Twitter account should have more following than followers.

(11) Rather than posting a link to a blog post, post the link to Digg, or Stumbleupon and this will create traffic thru these social marketing sites.

(12) Remember once again, reply, and retweet more than tweeting.

(13) Treat someone on Twitter in the same manner as one would in real-life.

(14) Be creative and have fun.