How to Market for Mobile Phones

youtube

Are you missing out on an endless amount of profits just because you’re not using online video on mobile devices?

More than 1 billion unique visitors go to YouTube each and every single month to watch videos – and over 25% of that global traffic comes from mobile devices. Over 1 billion views every single day occur on YouTube mobile (the app designed for the iOS, Android, Windows Phone, and BlackBerry operating systems) – an apt that is available on literally hundreds of millions of devices all over the world.

Yes, we are talking about billions here. Every. Single. Day.

Wouldn’t you like to put your business in front of those people – or at least a significant portion of those people – and drive into your web platforms in an effort to turn them from viewers to prospects to customers?

You wouldn’t be alone.

Online video marketing has absolutely changed the face of mobile advertising and marketing forever

While YouTube and other video sites used to be the sole domain of desktops and laptops (simply because wireless networks didn’t have the kind of bandwidth and infrastructure to support high-definition video), this has changed dramatically in the last few years. Traffic from mobile devices just to YouTube alone tripled in 2011 – and has continued to rise and jump each and every single year afterwards.

To say that there is an online video marketing bubble occurring would be the understatement of the century – and the odds are you are not leveraging this opportunity and the way that you should.

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However, YouTube isn’t the only one kicking up a tremendous amount of online video noise – Vine has become a number one social media network across mobile phones faster than anyone has ever anticipated

The odds are fantastic that you’ve never even heard of maybe the most popular social media network exclusively on mobile devices before – and that’s a shame. Vine has quickly established itself as one of the most effective methods of sharing online videos from user to user, creating quick clips from content and disseminating it across a number of mobile devices (and traditional devices as well) inside of the blink of an eye.

And still nobody is really talking about it.

However, that’s both a good news, bad news situation – so long as it continues to fly under the radar a bit you should be able to jump in on the ground floor and maximize the Vine platform for your own marketing methods before your competition even knows what hit them.

The truth of the matter is that most people are ignoring online video even though they probably contribute a significant amount of those unique views of themselves – simply because they don’t understand fully of the power at their fingertips

The most perfect way I can illustrate the power of online video for any business person who is serious about increasing their effectiveness and sales dramatically is to ask you whether you would rather read a book about something you were tremendously interested in or if you would watch a movie, documentary, or TV series about the same thing.

If you are anything like 99.9% of the population (and this is no knock against the bookworms – I happen to be one of them) your first thought went to the video. Our entire culture is it inundated with video across all different kinds of technologies and spectrums, and the moment that you start using video yourself in your marketing you’ll be able to cut through the clutter and junk that is holding back your advertising and explode your results faster than you have ever anticipated before.

 

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How to get Facebook Likes to any blog post

1.) Go to Likleo.com and click here and allow Likleo.com to have permission of your Facebook.

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2.) After you allow access click and copy the URL from the top:

https://www.facebook.com/connect/login_success.html#access_token=yourtokennumber. Facebook it seems redirects your token to a blank.html page so make sure you copy it real quick.

 

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3.) Go to Likleo.com and paste your URL token in here and click submit.

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4.) Go to Facebook.com and post the blog post article that you would like to have a ton of Facebook likes.

 

 

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5.) Go back to Likelo and click on Feed.

 

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6.) Click submit and you should see Likelo working by seeing this symbol:

 

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7.) Your article should have a ton of likes now. Enjoy!

Here are other similar sites:

Fast Liker
Send Like

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How small businesses can leverage Facebook Graph Search

 

facebook graph search
Facebook Graph Search is the new kid on the block for search. Facebook search relies on providing you results from your Facebook network. Facebook algorithm uses two factors to determine your ranking:

1.) # of Facebook Likes on your page and if you’re friends with any of these people.

2.) # of Facebook Check-in

I’ll show you how to leverage both these factors by running two different Facebook campaigns.

los angeles top restaurants

Facebook Like Campaign

Here’s how you can leverage it to your advantage:

1.) Let’s say you have a Mexican restaurant and you would like to be the top restaurant in your city.
2.) You’re going to run Facebook Ads. Here’s a sample image of what the Facebook Ad platform looks like:

Facebook Like Ads

3.) Pick 10 cities within a 50 mile radius from your restaurant.
4.) Create Facebook Ads for each of these cities. Your Facebook Ad campaign objective is to try to get more individuals from each of these neighbor cities to like your page. By getting likes in these cities you’re expanding your restaurant reach on Facebook Graph Search.

Facebook Check-in

Facebook Check-in feature is Facebook version for checking in.

As a small business owner, you should create campaigns to get users to check-in to your location. If you check-in on Facebook you receive $1.00 off your total purchase.

 

If you have any questions, please leave them in the comments. Thank you.

 

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Value of Social Media

You need to increase x number of Twitter followers, Facebook fans, and Pinterest followers by a given time period for a campaign to be considered a success. At the end of the day, what value does this have for a campaign? Is it driving sales up? Is it providing real value for the client?
How do you determine the value of social media?

Only if a client is making more money within a social media campaign than it’s should be a considered a success. How do you make sure this occurs?

Steps for a Successful Campaign


1.) A good campaign is one that grows your client’s email subscriber list. Your client can never have too big of an email list. An email address is a golden ticket for any client. It’s a piece of someone identity that they trust you with and they granted you the permission to communicate thru this channel.

2.) You develop brand evangelist for your client. You build an active community for the brand, but most importantly you have brand evangelist who love and spread your brand message for you. This step is real important as it’s a key asset for any community if it is to grow online.

3.) Engagement- Your campaign should provide engagement with your target audience. By engaging with your target audience you’re able to get real-time feedback on your brand. One should listen to their community and based on their feedback you should make adjustments on your campaign. Most brands skip this step. Most brands follow thru with their ideas without any input from their the community. The community is the beating heart to your brand.

 

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2012 Top WordPress Plugins

Google Plus Author

Connect your Google Author account to your WordPress site.

WP-Touch

Turns your WordPress Blog into mobile a friendly blog.

WP User Achievement Plugin

Reward your community for commenting on your blog articles. They can receive badges for being active.

Font Manager Plugin

This gives you the ability to change all your WordPress fonts using a simple interface.

Font Uploader

Want to upload fonts, but you don’t to mess with the CSS? This is the plugin for you. It gives you the ability to upload fonts that can be used anywhere on your blog.

Facebook Comments

Add Facebook Comments to your blog. Everyone is on Facebook, therefore, take advantage of it.

Hello Bar

Adds a clever bar to the top of your blog.  Use it for Facebook Fanpage, to get subscribers, or to give your readers a welcome greeting.

Flexo Facebook Manager

Gives you various options to add Facebook to your site. You can add it to the blogs, comments or widget.

Blogging Checklist

You need a structure when writing a blog post and set one up by creating a checklist.

WP Editorial Calendar

A visual form for scheduling your blog post.

Broken Link Check

Checks for broken links within your blog.

WP-Subscribers 

Best WordPress Plugin to gain email subscribers. It gives you various options on setting for sidebar, pop-ups, in content.

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Death of Digg

The death of Digg is another titanic ship sinking into the deep blue sea of the web. An unstoppable force on top of the world, but destroyed by its own faults of thinking that it could not be beat. Digg’s fault was two main factors: First off, it never listened to its community. I sent around five to eight emails regarding problems that I saw at Digg. I never received an email from a real individual. All their replies were direct autoresponder emails. If one ignores their community how does one expect it to grow? A garden cannot grow without water. Maintain  community  is needed to sustain itself.

The second problem was shifting to Cassandra in version 4.0. Site bugs were everywhere which caused frustration to the community and Diggers jumped the sinking ship and join the Reddit hive. They flocked in herds and most importantly were respected in their new surrounding. In the first couple of days after the Digg collapse many Redditors welcome their new users. And these are two main reason why Digg died.

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Tolstoy’s Answer.

One day it occurred to a certain emperor that if he only knew the answers to three questions, he would never stray in any matter:

What is the best time to do each thing? Who are the most important people to work with? What is the most important thing to do at all times?

The emperor issued a decree throughout his kingdom announcing that whoever could answer the questions would receive a great reward. Many who read the decree made their way to the palace at once, each person with a different answer.

In reply to the first question, one person advised that the emperor make up a thorough time schedule, consecrating every hour, day, month, and year for certain tasks and then follow the schedule to the letter. Only then could he hope to do every task at the right time.

Another person replied that it was impossible to plan in advance and that the emperor should put all vain amusements aside and remain attentive to everything in order to know what to do at what time.

Someone else insisted that, by himself, the emperor could never hope to have all the foresight and competence necessary to decide when to do each and every task and what he really needed was to set up a Council of the Wise and then to act according to their advice.

Someone else said that certain matters required immediate decision and could not wait for consultation, but if he wanted to know in advance what was going to happen he should consult magicians and soothsayers.

The responses to the second question also lacked accord.

One person said that the emperor needed to place all his trust in administrators, another urged reliance on priests and monks, while others recommended physicians. Still others put their faith in warriors.

The third question drew a similar variety of answers. Some said science was the most important pursuit. Others insisted on religion. Yet others claimed the most important thing was military skill.

The emperor was not pleased with any of the answers, and no reward was given.

After several nights of reflection, the emperor resolved to visit a hermit who lived up on the mountain and was said to be an enlightened man. The emperor wished to find the hermit to ask him the three questions, though he knew the hermit never left the mountains and was known to receive only the poor, refusing to have anything to do with persons of wealth or power. So the emperor disguised himself as a simple peasant and ordered his attendants to wait for him at the foot of the mountain while he climbed the slope alone to seek the hermit.

Reaching the holy man’s dwelling place, the emperor found the hermit digging a garden in front of his hut. When the hermit saw the stranger, he nodded his head in greeting and continued to dig. The labor was obviously hard on him. He was an old man, and each time he thrust his spade into the ground to turn the earth, he heaved heavily.

The emperor approached him and said, “I have come here to ask your help with three questions: When is the best time to do each thing? Who are the most important people to work with? What is the most important thing to do at all times?”

The hermit listened attentively but only patted the emperor on the shoulder and continued digging. The emperor said, “You must be tired. Here, let me give you a hand with that.” The hermit thanked him, handed the emperor the spade, and then sat down on the ground to rest.

After he had dug two rows, the emperor stopped and turned to the hermit and repeated his three questions. The hermit still did not answer, but instead stood up and pointed to the spade and said, “Why don’t you rest now? I can take over again.” But the emperor continued to dig. One hour passed, then two. Finally the sun began to set behind the mountain. The emperor put down the spade and said to the hermit, “I came here to ask if you could answer my three questions. But if you can’t give me any answer, please let me know so that I can get on may way home.”

The hermit lifted his head and asked the emperor, “Do you hear someone running over there?” The emperor turned his head. They both saw a man with a long white beard emerge from the woods. He ran wildly, pressing his hands against a bloody wound in his stomach. The man ran toward the emperor before falling unconscious to the ground, where he lay groaning. Opening the man’s clothing, the emperor and hermit saw that the man had received a deep gash. The emperor cleaned the wound thoroughly and then used his own shirt to bandage it, but the blood completely soaked it within minutes. He rinsed the shirt out and bandaged the wound a second time and continued to do so until the flow of blood had stopped.

At last the wounded man regained consciousness and asked for a drink of water. The emperor ran down to the stream and brought back a jug of fresh water. Meanwhile, the sun had disappeared and the night air had begun to turn cold. The hermit gave the emperor a hand in carrying the man into the hut where they laid him down on the hermit’s bed. The man closed his eyes and lay quietly. The emperor was worn out from the long day of climbing the mountain and digging the garden. Leaning against the doorway, he fell asleep. When he rose, the sun had already risen over the mountain. For a moment he forgot where he was and what he had come here for. He looked over to the bed and saw the wounded man also looking around him in confusion. When he saw the emperor, he stared at him intently and then said in a faint whisper, “Please forgive me.”

“But what have you done that I should forgive you?” the emperor asked.

“You do not know me, your majesty, but I know you. I was your sworn enemy, and I had vowed to take vengeance on you, for during the last war you killed my brother and seized my property. When I learned that you were coming alone to the mountain to meet the hermit, I resolved to surprise you on your way back to kill you. But after waiting a long time there was still no sign of you, and so I left my ambush in order to seek you out. But instead of finding you, I came across your attendants, who recognized me, giving me this wound. Luckily, I escaped and ran here. If I hadn’t met you I would surely be dead by now. I had intended to kill you, but instead you saved my life! I am ashamed and grateful beyond words. If I live, I vow to be your servant for the rest of my life, and I will bid my children and grandchildren to do the same. Please grant me your forgiveness.”

The emperor was overjoyed to see that he was so easily reconciled with a former enemy. He not only forgave the man but promised to return all the man’s property and to send his own physician and servants to wait on the man until he was completely healed. After ordering his attendants to take the man home, the emperor returned to see the hermit. Before returning to the palace the emperor wanted to repeat his three questions one last time. He found the hermit sowing seeds in the earth they had dug the day before.

The hermit stood up and looked at the emperor. “But your questions have already been answered.”

“How’s that?” the emperor asked, puzzled.

“Yesterday, if you had not taken pity on my age and given me a hand with digging these beds, you would have been attacked by that man on your way home. Then you would have deeply regretted not staying with me. Therefore the most important time was the time you were digging in the beds, the most important person was myself, and the most important pursuit was to help me. Later, when the wounded man ran up here, the most important time was the time you spent dressing his wound, for if you had not cared for him he would have died and you would have lost the chance to be reconciled with him. Likewise, he was the most important person, and the most important pursuit was taking care of his wound. Remember that there is only one important time and is Now. The present moment is the only time over which we have dominion. The most important person is always the person with whom you are, who is right before you, for who knows if you will have dealings with any other person in the future. The most important pursuit is making that person, the one standing at you side, happy, for that alone is the pursuit of life.”

Apple, Future’s Unstoppable Juggernaut

Apple versus Android has been in the headlines about every couple of months to promote discussion amongst various tech sites and news publications to see if the latest Android can match up with the iphone.

For example:

iPhone 4 vs. Droid X: A Head-to-Head Comparison – PCWorld

Google’s Nexus One an iPhoneKiller“?

Samsung Captivate vs. iPhone 4 | Android Central

In the end of day, it’s not about Android’s open system versus Apple’s closed system, nor the various advantages or disadvantages each device or platform contain; it’s about brand loyalty.

Apple has an unseen advantage in this department that hasn’t been discussed and that has a huge impact regarding the Android device and platform. A generation of individuals grew up using the ipod nano, ipod touch, and ishuffle for music, videos, and apps. They’re comfortable using Apple products and trust the brand. Think of the generation between the ages of 7-18 who don’t have smart phones, but use ipods, ipod touch, and ishuffle on a religious bases. I work as a substitute teacher at different schools, and one of the first things students ask me is if they can listen to their ipod in class? I had a student on Friday who wanted to show me his three hundred games on his itouch. He’s accepted the Apple app market, uses it, and will most likely continue to as he ages since he had an emotional connection to Apple growing up (Brand Loyalty). Beware, the juggernaut has a silent audience who will be speaking soon.

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Yelp and Kogi success secrets

Within every marketing campaign one should leverage both an online and offline presence as many campaigns don’t include an offline one. An offline campaign brings another angle, another trusting source for your customer/fan which can ultimately lead to ROI.

One needs to look at every opportunity to market their product, or brand. Do thorough research within you niche and look for any possible avenue to create a relationship within your vertical.

Does one forget that Yelp builds its community offline before it grew online? One of the hardest things to do online is to build an online community. Therefore, if you start to establish a offline community  when you launch your startup or site you’re already one step ahead of the game.

Another great example to demonstrate the power of offline is within the sport’s vertical. I run a sport’s blog: FormerTrojans.com and every year during football season my traffic goes thru the roof. Yes, you might say it’s due to the simple fact that football season is in full swing, but one also has to realize that sport’s communities are being build and reestablished between families, friends, and co-workers. These communities talk sports and give them the urge to search google for the keywords: “usc trojan football” or visit my blog organically if they have been to it before.

The success of Kogi and other trucks is due to their offline present. They’re not attempting to create a huge relationship online, but their main market is offline. It’s a different monster and only use the Twitter platform to communicate to their offline community.

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4 Videos that will change your life

In no particular order:

Steve Jobs Oldie but Goodie

Personal Branding Guru, William Arruda

Zig Ziglar – Attitude Makes All The Difference

Secrets to success Pt. 1

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